But it’s hard to reverse engineer it to know what effect it may have had.”Īnother obstacle was that some of the main promotional outlets - late night talk shows - are still shut down as the Writers Strike continues.
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“It’s a very interesting case study of what can happen when the title character of a huge movie has these very public controversies. “I think Warners did a fantastic job of dealing with the situation they had,” said Paul Dergarabedian, the senior media analyst for Comscore. Internationally, it made $75 million, giving it a $139 million global start. Now, it’s projected to net out with $64 million in its first four, including Monday’s Juneteenth holiday. Going into the weekend analysts expected “The Flash” to earn at least $70 million in its first three days, playing in 4,234 locations domestically. The movie introduces the multiverse, which allowed for the return of Michael Keaton’s Batman in a movie that also had Ben Affleck’s Batman.
The studio’s leadership remained bullish on releasing their $200 million movie, however, confident in its quality and importance to future DC Studios storylines. They also bowed out of participating in the normal publicity circuit, except for the premiere. Miller has apologized and said they are seeking mental health treatment. It has been in the headlines often over the past year, not because of the movie itself but because of its star Ezra Miller’s off-screen troubles, including arrests, erratic behavior and accusations of misconduct. In addition to “The Flash” and “Elemental,” the horror-comedy “The Blackening” also opened wide. “The Flash” faced more complications than marketplace conditions. The only big win was Wes Anderson’s starry “Asteroid City” which earned $720,000 from just six theaters and the distinction of having the highest per-theater average ($132,211) since the start of the pandemic. It was a crowded weekend at the multiplex overall. The weekend also saw Pixar get its worst three-day opening ever with a $29.5 million bow by “Elemental.” Though a fair amount of money by normal standards, a sizable jump from DC’s last release, the “Shazam!” sequel, and enough for a first place start, it’s also muted by superhero standards where $100 million debut weekends are almost commonplace. DC and Warner Bros.’ long-in-the-works superhero movie “The Flash” opened to $55 million in its first three days in North American theaters, according to studio estimates on Sunday.
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